Posting regular updates is an important way to notify your network regarding your recent activities. Your updates will show up on your profile as well as on your connections’ homepage under the “All Updates” section. However, users cannot apply traditional formatting such as bold and italics to an update. But on the bright side, you can attach links and images to enhance the visual appeal of your update.

Follow the steps below to format Linkedin posts

  1. Open the Linkedin Home Page. 
  1. Type your update in the “Share an Update” column. A user can enter up to 600 characters in the update column. (If you wish to share your update on Twitter, trim it down to 140 characters as Twitter deletes content that exceeds this length).
  1. Click on the “Attach a Link” tab, if you wish to link your post to an external URL.
  2. Type the complete URL in the text box. Then, click the “Attach” button. LinkedIn will locate the URL and display a title, description, and image from the content available on the page.
  1. Click the “Edit” link if you want to change the default content such as the title, description, or image.  To insert a new image, click the right arrow below the default image until you find the image you want to use. The options will be from the Web page you’re sharing.
  2. A user can either share the updates with all LinkedIn users or only with few listed connections. Click on the drop-down list of the “Visible To” tab to select who can see this update. 
  1. You can tick the check box to the left of the Twitter button to directly post your update on Twitter. To do so, you’ll have to integrate Linkedin with Twitter.
  2. Click on the “Share” button to post your update. Other users can like, comment, or share your updates with their connections.